The accident happened as the woman, from Chongqing in China's southern Sichuan Province, abruptly moved to turn off a alarm she had set on her phone at midnight.
But in her rush to pick up bargains at the start of China's biggest online shopping event, Singles Day, she fractured her husband's penis prompting him to cry out in pain.
According to Shanghaiist, the pair checked for signs of damage but could not find any evidence he had been injured.
He later underwent an operation and was told that he would suffer 'no permanent damage'.
Singles Day is held every year on November 11, and is considered the biggest online shopping event in the world.
This year, the e-commer firm Alibaba reportedly earned a $1bn in the first eight minutes of the shopping bonanza, which is also referred to as Double Eleven because of its date.
Source: Dailymail.com
